(1) Wool will look great for a long time just by vacuuming regularly. (2) If spills occur blot immediately. (3) Do not use oxygen cleaners on your wool rug. (4) Avoid direct sunlight to prevent fading. (5) When vacuuming we recommend setting the beater bar to the off position to keep the pile height and/or loops intact long term.(6) For best results periodic professional cleaning is recommended.